74% Filipinos on Twitter Enjoys Brands Video Ads

Manila – Twitter is where Filipinos come to discover, discuss, and share about what’s happening. More people are going to Twitter to join conversations on P-Pop music, explore new concepts such as cryptocurrency, interact with and help communities, and be in touch with #WhatsHappening around the world. According to a recent Video Behaviors on Twitter […]

And the beat goes on: Twitter delivers a raft of new features and updates for Filipinos in H1/2022

The news moves fast these days, but sometimes it feels like Twitter moves even faster. From Spaces and Communities, to Birdwatch and DM pin feature, Twitter has been laser-focused on delivering updates and new features to improve the Twitter experience in the first half of 2022. In the Philippines, we created new ways for people […]

New TwitterTrends Report unveils three conversation themes that are important to Filipinos

Billions of conversations take place on Twitter everyday which makes it the go-to platform for Filipinos to see and be part of #WhatsHappening in real-time. From breaking news, local entertainment, to various topics of interests; Filipinos on Twitter meaningfully connect and converse with each other that eventually help shape the Philippines’ culture and what’s next […]

Twitter Gaming reports record conversation volume for first half of 2022

In the first half of 2022, there were approximately 1.5 BILLION Tweets about gaming – a record half following up on a record year for gaming conversation in 2021. The 36% increase in Tweets about gaming year-over-year* was driven by big-time conversations around game releases like Elden Ring, esports leagues like Call of Duty League, […]

Clap along to your own beat and #TweetYourMusic this World Music Day

This World Music Day happening on 21 June, Twitter is bringing back #TweetYourMusic campaign to highlight local musicians and music communities across Southeast Asia. The music community of music lovers alone contributed to 4.3 Billion conversations on Twitter from June 2021 through May 2022 across Southeast Asia. This was a 21% YoY increase from the […]

#WeBelong – Twitter celebrates Pride Month 2022

People come to Twitter to connect with their communities, be their authentic and true selves, and talk about what’s happening. On Twitter, conversations about Pride Month grew by 76%* in the past year – from discussing Netflix’s romantic comedy Heartstopper to celebrating courageous moments, the LGBTQIA+ community and allies are showing up for one another […]

#PiliPinasForum2022: Final Stretch Before #Halalan2022 generated 7.1M Tweets Globally

Filipinos gave their all to convey support to their favored candidates for the final COMELEC (@COMELEC) presidential and vice-presidential forums. Before the Philippine election day slated on 9 May, a series of panel interviews with the candidates was seen as a last hurrah to share their plans. On Twitter, more than 7.1 million Tweets related […]

The Winning Secrets to #BestOfTweets, Live from the Arena

2021 was a year filled with uncertainty, but many brands in Southeast Asia rose above the challenge and delivered stellar campaigns that were recognised by Twitter during the #BestOfTweets award ceremony. The event celebrated these brands and their tenacity to continue to push limits during challenging times.   Here’s a quick recap of the winning […]

Over 8.6 Million reached on PLDT, Smart, Mental Health PH Twitter conversations

PLDT and Smart, through Better Today, has once again partnered with Mental Health PH for its Usap Tayo Program. The speakers include mental health professionals and SK youth leaders.    As part of its month-long efforts for Safer Internet Day, PLDT and Smart, through its Better Today program, collaborated with Mental Health PH, through its […]

Filipinos cheers for entertainment on Twitter in 2021

2021 was an exciting year for entertainment, even if people still mostly stay at home. People stay glued on their screens to watch global and local blockbusters such as #SquidGame and #HesIntoHer, down to jamming along to their favourite K-Pop and P-Pop tunes. Whatever form of entertainment they enjoy, people across Southeast Asia made sure […]