Twitter is the homecourt of Filipino sports fans in 2021

Twitter is #WhatsHappening and with sports making a comeback in 2021, conversations on Twitter only skyrocketed. We saw a whopping 3.7 billion Tweets about sports worldwide, surpassing 2020’s total of almost 2.7 billion as people talked about sports. Closer to home, the Southeast Asia region garnered slightly over 95 million sports-related Tweets in 2021, a […]

A Banner Year for Gaming on Twitter in 2021

The year 2021 was another record-breaking year for gaming chatter on Twitter as it continues to be the go-to place for the gaming community, from game publishers, media, streamers, esports leagues, commentators, and to the players. In fact, 2021 garnered more than 2.4 BILLION Tweets about gaming, up 14% year over year and more than […]

Shopee is The Most Tweeted E-Commerce Brand in the Philippines this 2021

With its string of successful campaigns and relatable social media content, Shopee is the most tweeted e-commerce brand in the country according to Twitter for 2021.   The leading e-commerce platform in Southeast Asia and Taiwan took the second spot overall in Twitter’s ten most tweeted brands list in the Philippines, which was released as […]

Twitter reveals the Winners for #BestofTweets 2021 Philippines Awards

2021 brought with it new challenges, but also glimmers of hope as the world collectively looked forward to the future. As restrictions were cautiously eased, the nation and businesses also took bigger strides towards recovery. We saw some exceptional work from brands this year, whether it was wowing audiences with sincere campaigns that benefited society […]

Holiday Insights: Tweets drive the Holiday cheer (and buys) alive

It’s beginning to look a lot like holidays, as seen on the growing number of holiday-related conversations on Twitter even before December ushers in. Although physical restrictions are still in place, retail, and gifting as a way to welcome and celebrate the holidays now rings truer than ever online and on Twitter.   Twitter’s Holiday […]

Twitter reveals the top 20 most-mentioned Korean dramas, webtoons, and movies on Twitter

YeonJeong Kim, Head of Global K-pop and K-content Partnerships at Twitter, introduced big data insights with the theme of ‘#BeyondKpop: Globalization of K-Culture from Music to Drama, Webtoon, Movie and beyond’, and Top 20 most Tweeted K-content. Twitter has been at the center of global conversations about K-pop music scenes, and YeonJeong’s new announcement reflects […]

Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model

Influencers have the ability to reach, inspire, and compel their audiences to listen and follow their recommendations. Unlike advertisements, a word from influencers is not a hard sell, and they have gained the trust of their followers through steady interaction and subtle and engaging content.   In the same vein, Twitter believes in the power […]

Twitter illustrates how data from the public conversation is vital during climate emergencies

Climate change has contributed to extreme weather around the world, fuelling an increased number of phenomena like deadly floods, wildfires, and frequent typhoons. As extreme weather unfolds across the globe, people come to Twitter before, during, and after these events to talk about what’s happening. Powered by social insights and analytics, these real-time conversations can […]

Bringing Tips to everyone

Good news: Our tipping feature – now called ✨Tips✨ – is rolling out to everyone with more payment options to choose from – even crypto. People already drop links to their payment profiles in their bios and in their Tweets. Tips makes this easier to do, offering one fixed spot, right on your profile, where […]

Enter the unfiltered and unedited world of GenZ conversations on Twitter

Youthful and outspoken are just some of the words to describe the new generation or what is more known as Gen Z. This demographic also lives the digital lifestyle, making the most of their time online to pursue their interests and passions.   Gen Z is the voice of the new generation on Twitter—and their […]