Blogapalooza navigates the influencer-verse in its 7th year

The Philippines’ premier influencer marketing, Blogapalooza, marked its 7th year of fostering brand-influencer collaborations on Saturday, June 18, via a virtual event.   With the theme “Navigating the Influencer-verse,” Blogapalooza aims to continue adopting, innovating and navigating the present and future industry trends and developments for its community and clients.    Growing amid the difficulties […]

Shopee bags Overall Brand Champion at the 2022 Marketing-Interactive PR Awards

As the leading e-commerce platform in Southeast Asia and Taiwan, Shopee continues to connect buyers and sellers within one community through impactful campaigns and initiatives. The recent Marketing-Interactive PR Awards in Singapore recognized Shopee’s efforts to create a lasting positive impact on both sellers and consumers across the region, with a total of 10 awards, […]

Purpose powers Globe’s drive for constant innovation

A brand can only be as strong as its connection to its customers. For Globe, this means staying true to its purpose and drawing inspiration from what its customers value to deliver innovations that improve lives.   Globe Chief Marketing Officer Pia Gonzalez-Colby reaffirmed this mission at the recently held 51st National Marketing Conference of […]

Shopee Recognizes Top Sellers For Operational and Marketing Excellence

As the e-commerce industry rapidly grows, so do the avenues and opportunities for digital MSMEs to stand out. With this need to adapt quickly, Shopee recently held its Shopee Seller Operations Excellence Awards to recognize sellers who performed exceptionally during Shopee’s mega sales and campaigns in the final quarter of last year.   With three […]

Shopee Provides MSMEs with All-Around Marketing Support to Grow their Online Business

As society becomes more digitalized, e-commerce plays a significant role in helping groom and grow entrepreneurs who can meet the needs of consumers. More people in the region are coming online, and this number is expected to reach around 380 million by 2026. In order to help brands and MSMEs establish and strengthen their online […]

Top industry leaders are at the DNA of GrowSari

The ongoing pandemic has made e-commerce popular in the Philippines and it looks like it’s going to play a more permanent role in the future. Estimates report that the country’s e-commerce market will reach $12 billion by 2025, a vast increase from $3 billion in 2019.   This positive outlook for e-commerce has encouraged traditional […]

Shopee Supports Brands Participating in 10.10 by Cultivating Customer Loyalty and Comprehensive Marketing Solutions

As e-commerce continues to see strong growth in the Philippines, brands continue to redouble their marketing efforts. This includes expanding the brands’ presence across all channels, including on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of consumers driving the need for digital transformation, four brands share how they maximize […]

Experts: Understanding Branding and Leveraging Social Media are Two Key Essentials for MSMEs to Thrive in E-Commerce

As consumer behavior shifts, brands and retailers turn to online platforms to support and promote their businesses. Because of the transition, many new online sellers need the proper guidance and e-commerce knowledge to maximize the industry’s potential. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, successfully concluded its second Shopee University Summit, with […]

OPPO executive Zen Han on creating digital business opportunities amidst global crisis

OPPO Philippines joins the latest business book, The E-Hustle: What the Country’s Best Digital Leaders Can Teach You About Launching and Growing Your Online Business, published by Bookshelf PH. This is the first time that the smartphone brand will be featured in a local business book to talk about some of its secrets to its […]

XTREME Appliances continues to soar with 148% increase in 2021 sales

XTREME Appliances, the country’s leading one-stop shop appliance brand, continues to strengthen its standing in the local appliance market. Despite the economic challenges brought by the COVID-19 pandemic, the brand managed to increase its overall sales to 148% — the growth was driven by the solid demand of their hero products including TVs, gas ranges, […]