ASUS partners with BMW Group Company for new ROG Concept Design

ASUS is going big with their 30th Anniversary with their introduction of a new concept design, ROG Face Off, with a partnership with Designworks, A BMW Group Company.


“Republic of Gamers has relentlessly pushed the industry forward in pursuit of the best gaming experience, and we’re constantly looking ahead to what’s next. This search for inspiration led to the renowned creative minds at Designworks and a partnership to imagine the future of gaming laptops,” said Vivian Lien, Global Head of Marketing – Gaming, Systems Business Group.


This project was initiated a year ago with research at the ASUS Design Center located at ASUS headquarters in Taipei. ASUS has chosen to partner with Designworks after carefully reviewing the work and background of several design firms.

ROG Face Off gives a new look to the aggressive design that is normally red and black. The sleek exterior has a focused and aggressive profile framed by futuristic lines but still retains the familiar ROG hallmarks, like the offset slash and ROG logo on the lid.

Leveraging the expertise of car design, Designworks used aesthetic principles from the automotive world and applied them to laptop design. Less rigid forms, more elaborate lines and surface treatment give an impression of performance and quality.

As you would see on the ROG Face Off Concept, set of progressive gills sweep across the back of the chassis and flank the sides of the keyboard. The curves balance the laptop’s harder edges and instantly draw attention while providing functional ventilation

Post Author: Christian

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