VIVO is Now among the Top 5 Smartphone Brands in the World

Vivo Smartphone

In less than two years, Vivo has established its place in the highly competitive mobile
phone scene, both in the Philippines and abroad. According to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, Vivo is the fastest-growing smartphone brand worldwide, securing a spot among the top 5 premium global brands in the second quarter of 2017, and posting a quarter-to- quarter growth of 66 percent.

steph curry vivo
Vivo Global Ambassador Stephen Curry
“Vivo disrupted the smartphone retail space through cash-rich marketing, aggressive sales promoter incentives and previously unseen levels of retailer support,” says Jerome Dominguez, market analyst for client devices, IDC Asia/Pacific. “This challenged the traditional vendor-dealer relationship smartphone vendors have been accustomed to, and
while leading vendors have been able to adapt, smaller players with less marketing and merchandising budget at their disposal were unable to do so, thus suffering drops in market shares.”

High-visibility TV, print and billboard endorsements of Golden State Warriors point
guard Stephen Curry quickly made Vivo a top of mind brand among Filipinos.
Meanwhile, weekly mall tours in and out of Metro Manila that included performances
from celebrities Tony Labrusca, McCoy de Leon, Sue Ramirez and Andrea Brillantes
allowed discerning shoppers to discover the brand’s innovative products and their unique
features up close.


Post Author: TipsGeeks